Ability to communicate effectively in your online marketing campaigns is one of the most important skills any online marketer needs to succeed in business. As you already may have known, communication is sharing information between two or more people with an intention of getting something done. Note that you communicate to GET SOMETHING DONE, to CAUSE ACTION. Getting something done should be your target in your online marketing campaigns.For something to be done, you need to communicate effectively. Your communication is said to be effective only if the desired meaning of the message has been understood. The only way to confirm this is through feedback, the reaction of the receiver to the message. Are your online marketing campaign messages received so well that you get positive feedback?In this article, I would like to share with you 6 ways to effectively communicate to your audience with an aim of causing the intended action to be taken.1. Communicate to inform. Your online marketing campaign messages can only be effective if you improve the degree of interaction with your audience. Your audience normally wants to hear or read your information and later take action. But for them to take the desired action, they must perceive the right messages communicated by you. Make your messages clear to communicate effectively to your potential customers, through your online marketing campaigns.2. Express the needs or benefits. The success of your communication will depend largely upon how you target the exact motivations that drive your potential customers’ decisions to respond positively. If you just communicate without targeting what your customers want, you will not be able to turn them into buyers. Focusing on the benefits and needs of your audience is an important way of communicating effectively in your online marketing campaigns.3. Communicate to persuade. The way you express yourself should aim at persuading your audience to take action. Use proven ways of encouraging your potential customers to agree with you. For instance, if you are an article marketer, how are your article headlines written? How is your writing style? Does it cause someone to read on up to the end, and even visit your website where your products are on display? Empowering yourself with persuasive techniques of attracting your audience to take action, helps you to communicate effectively.4. Remind your audience. Many times your audience may be aware only that they tend to forget and it’s normal. To cause action, you therefore need to remind your potential customers about your products or services. You need to reinforce the knowledge held by them. You need to remind your existing customers of the benefits they are receiving from doing business with you. Reminding your potential and existing customers is essential for you to effectively communicate to your audience.5. Change your audience’s attitudes. To succeed in your online marketing campaigns, you need to attempt to influence a change in the attitudes or behaviors of your audience. Communicate with the intention of changing their attitudes positively towards your idea, products or services. Ability to effect a change in your audience’s attitudes is an important skill in your online marketing campaigns.6. Entertain your audience. Learn techniques of entertaining your audience. Remember that the reason why you communicate to them is to cause action. Your online marketing campaigns should therefore aim at making them happy, feel good and satisfied as you strive to achieve. You can entertain your audience in many ways. The onus is on you to learn the different ways of attracting your audience to take the desired action, through making them feel good in your online marketing campaigns.The six points raised above are just guidelines intended to show you the way on how you can effectively communicate to your audience. However, you need to deepen your understanding on how to cause action using each of them. How do you communicate to inform? How do you express the needs of your audience? How do you persuade and remind your audience? How do you change your audience’s attitudes? And how do you entertain them? By answering those questions, you will be taking practical steps on how to communicate effectively to your audience. Wish you good luck!